Monday, December 12, 2011

Unique Grammy Campaigning

The library has lots of books on music marketing such as Booking, Promoting and Marketing Your Music: A Complete Guide for Bands and Solo Artists by Nyree Belleville (ML3790 .B44 2000) and Music Marketing: Press, Promotion, Distribution, and Retail by Mike King (ML3795 .K56 2009). But Christopher Morris reports in Variety about a unique marketing scheme. Linda Chorney had not chalked up a single sale of her self-released album Emotional Jukebox on SoundScan, but she still managed to get a Grammy nomination for it through vigorous self-promotion aimed directly at NARAS members.

Grammy's self-help poster girl - Entertainment News, Weekly, Media - Variety

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