Frank Barsalona Remembered by Irving Azoff, Danny Zelisko, Peter Luukko, More
As highlighted in the Billboard piece, Philadelphia concert promoter Larry Magid said, "Frank Barsalona is probably the single most important person in the touring business in the past 40 years. He single-handedly revolutionized the concert business." He not only recognized the importance of rock, he created the regional concert promoter model that allowed rock concerts to flourish.
Learn more about Barsalona's career in an article from Billboard written when he received the 2007 Billboard Touring Conference & Awards Legend of Live Award. It is available in the International Index to Music Periodicals, accessible under "Search Articles & More" in our E-Resources.
Waddell, Ray. "Touring: Touring Conference & Awards - Rock Show Revolutionary." Billboard - The International Newsweekly of Music, Video and Home Entertainment Nov 17 2007: 58, 60.